Meet the founders: Frida Rustøen


Frida Rustøen

Co-Founder & COO


How did you come up with the idea for your startup?

Mingl was already at beta stage when I joined, but the natural networker in me and my passion for people had already spurred many similar ideas. That's how the idea resonated so intensely with me that I decided to jump ship and join Mingl.

If you weren’t building your startup, what would you be doing?

I would still be working at Nordea, as head of the Nordea Young team and in the business development team. Nordea is a great place to work, and I would not have left had it not been for Mingl :)

What are you REALLY into outside of building your company?

Traveling to more and less exotic places, watching football (and honestly a lot of Netflix), playing tennis, and other outdoor activities such as walks and hikes in woods or mountains.

 The Mingl team

The Mingl team

What have been the hardest part during the early stages of your startup?

To mentally "get off" work and adapting to the pay cut.

What's the one thing you wouldn't manage without when starting your company?

The team.

What drives you as an entrepreneur?

The freedom, flexibility, and opportunity, as well as the thrill of the uncertainty.


What's your experience of fundraising and dealing with investors?

I've been part of one round of fundraising, with local business angels in Oslo. It was tough at first, as it seemed a bit out of reach and very difficult to raise money. However, I learned that practise and effort pay off; The last week of fundraising, I had the confidence and calm I needed to close the deals. Daniel and I got 6 investors on board in that one week.

What do you look for in an investor?

Personal chemistry and complementary expertise and experience. A shared understanding of Mingl's vision and a strong contact network also helps!

Why did you decide to apply for Angel Challenge?

To get access to the training, the network and the extremely valuable feedback from the highly competent organizers/facilitators, investors and startup participants!

What's the one thing you feel that you are better at than most other people?

I have heard I have a somewhat rare ability to be detail oriented whilst still seeing the larger picture.